September/October 2021

More articles in this issue:

• Connecting Smart Cities
• Top Five CT Revenue Generators
• Combating Social Isolation with Tech
• Home Tech Installations
• Quantum Computing Tackles Tough Issues

Consumers Consider:

DIY or Hire an Installer?

Cost appears to be a driving factor as consumers decide whether to have their latest tech installed by a professional or doing it themselves (DIY) according to CTA’s DIY and Pro Installations of Home Technology study (August 2021). Another important consideration for consumers when deciding to hire an installer is the warranty for professional services provided. The complexity of the installation plays a role in the decision-making process as well. CTA takes a deep dive into researching what factors consumers consider when when doing a home install.

Source: CTA Market Research